Detail Inovasi Perguruan Tinggi

Tema: Jurnal Ilmu Manajemen dan Bisnis
Judul: Pengaruh Integrasi Rantai Pasokan Terhadap Keunggulan Bersaing Melalui Kinerja Rantai Pasokan pada Peternak Sapi Perah
Perguruan Tinggi: Universitas Jenderal Achmad Yani
Jenis/sdm: dosen/0413058907

Tahun: 2019

Livestock products, especially cow's milk, have related constraints that are easily damaged so that they

require more handling. Especially in cold supply chains and transportation speeds. Problems in the food product

supply chain, namely the value received by each member (suppliers, manufacturers and distributors) are still not

balanced, especially at the upstream level, especially breeders, which is the starting point of the supply chain,

obtaining low value. This indicates that the performance of the supply chain of cow's milk products is still low, but it

should be noted also the competitive advantages that run the supply chain activities. This study wants to know the

effect of supply chain integration on competitive advantage through supply chain performance. This research is

quantitative research using the partial least square (PLS-SEM) method. The population in this study is cattle ranchers

in West Bandung Regency The results of this study can explain the competitive advantages that are influenced by

supply chain integration through supply chain performance.

Keyword. stock products, supply chain, competitive advantage