Detail Inovasi Perguruan Tinggi


Tema: Global Business & Management Research . 2019 Special Issue, Vol. 11 Issue 1, p55-65. 11p.
Judul: The Color Meaning in Go Green Logo: A Semiotics Study
Perguruan Tinggi: Universitas Widyatama
Jenis/sdm: dosen/0401118404

Tahun: 2019

Signs are around us. The alphabets, colors, pictures, shaves, sizes are some of the examples of signs. Every color has their meaning, and this meaning absolutely relates to the linguistics area especially to the semiotics. Go green is an effort to preserve and save the planet from the various damages. Logo as sign nowadays becomes popular as identity of group, society and even a country. The analysis of this research basically concerns issue of the color meaning which is depicted through the sign systems found in the go green logo. Principally, the research is a descriptive qualitative research with Charles Sanders Peirce's semiotics as the main tool to examine the data. The findings indicate, the color which is used in all logo are commonly using white and green as their dominant color which is white symbolized as" purity", and green symbolized as" peace".