Detail Inovasi Perguruan Tinggi


Tema: Pariwisata
Judul: Analisis Penilaian Wisatawan Mancanegara terhadap Loyalitas Wisata Belanja di Kota Bandung
Perguruan Tinggi: Universitas Presiden
Jenis/sdm: dosen/0417048403#0421078601

Tahun: 2018

Shopping is becoming an increasingly relevant component in the tourism chain. Shopping has become a determining factor influencing choice of destination, an important component of the overall travel experience and, in some cases, the motivation of the main journey. With the desire to shop, the development of shopping tourism is a phenomenon that attracts the attention of policy makers, academics and business leaders around the world. The city of Bandung, as one of the cities called "shopping paradise" has attracted many foreign tourists. The purpose of this study is to analyze foreign tourists’ perceived value towards shopping tourist loyalty through tourist satisfaction in the city of Bandung. The dimensions of the tourist perceived value in this study were carried out on the MALLVAL dimensions. This research was conducted in several shopping centers scattered in the city of Bandung by using questionnaire which were given directly to foreign tourists and also using electronic media to people who had visited the city of Bandung with other purposes of shopping also other activities but also did shopping during their trip. Data analysis was conducted on 103 foreign tourists and tested using SPSS version 22.0 software. This study tested the validity and reliability which was then followed by testing hypotheses using Multiple Linear Regression, T test, F test, and R2 . The results of this study state that the four hypotheses have a significant influence on tourist satisfaction and tourist satisfaction has significant influence on tourist loyalty. The four significant hypotheses are Hedonic Value, Social Interaction Value, Time Convenience Value on Tourist Satisfaction, and Tourist Satisfaction on Tourist Loyalty.