Detail Inovasi Perguruan Tinggi

Tema: Manajemen Pemasaran
Judul: In Loco Parentis: A Virtuous Model Of Marketing To Children
Perguruan Tinggi: Universitas Presiden
Jenis/sdm: dosen/0610107801

Tahun: 2019

Of all human relationships, none place greater responsibility on us than our relationship with children. Children are the most powerless and vulnerable people with whom we are likely to deal. Yet there is a sense in which children control our fate. They are literally our future. These compelling qualities in the adult-child relationship are most evident in the parent-chil relationship. No one disputes the responsibility of the parents to nurture the child nor the importance and influence of that nurture in shaping the child physically and morally. Equally undeniable in most cases is the lifelong hold of the child on the parents. It has been said that one can have an ex-wife or an ex-husband but not an ex-son or an ex-daughter.