Detail Inovasi Perguruan Tinggi

Tema: Manajemen Pemasaran
Judul: Marketing To Children: Accepting Responsibility (Case Study)
Perguruan Tinggi: Universitas Presiden
Jenis/sdm: dosen/0610107801

Tahun: 2019

For all the significant achievements companies are making as corporate citizens, the issue of their real impact on society – and what as a result social may actually need back from them – raises the question of whether we are adequately defining what is expected by being socially responsible. The issue of marketing to children really brings that into focus; with food marketing a timely lens, the issue of obesity a hot health care crisis, and McDonald’s handling of responsibility, as one of the world’s largest fast food chains, a case in point.