Detail Inovasi Perguruan Tinggi


Tema: Perilaku Konsumen
Judul: The Influences Of Demographic Factors Towards The Consumption Of Traditional Drink
Perguruan Tinggi: Universitas Presiden
Jenis/sdm: dosen/0407097602

Tahun: 2019

The purpose of this research paper is to identify the influences of demographic factors toward the consumption of Indonesian traditional drinks. The demographic factors that are discussed in this research paper are age, gender, occupation, income per month, and education background. Evidently, the research result shows that all of the demographic factors, except education background, have influence toward the consumption of Indonesian traditional drinks. Generally, this research paper want to describe more about the influence of demographic factors toward consumer buying behavior, especially in consuming Indonesian traditional drinks.