Detail Inovasi Perguruan Tinggi

Tema: Strategy Bisnis
Judul: Strategy Design and Business Model Improvement in a MSME Located in District Cileungsi Bogor
Perguruan Tinggi: Sekolah Tinggi Teknologi Muhammadiyah Cileungsi
Jenis/sdm: dosen/0427058208#0424028402

Tahun: 2019

From the results of the data collection and analysis, it appears that there was a perception and process gap between the two producers regarding the business model being run vs the customer expectation /perception related to the quality of products. From analysis we know that Cileungsi MSMEs lags far behind aspects of production, quality and marketing, so that a new breakthrough strategy is needed to increase it’s competitiveness.