Detail Inovasi Perguruan Tinggi


Tema: Qualitative study of customer relationship management implementation and image building increase the value of traffic park as educational traffic park for children: Case study in Indonesia
Judul: Qualitative study of customer relationship management implementation and image building increase the value of traffic park as educational traffic park for children: Case study in Indonesia
Perguruan Tinggi: Universitas Pasundan
Jenis/sdm: dosen/0406026001

Tahun: 2016

Traffic park in several city in Indonesia has an image as recreational park for children and family. However, traffic park actually not only purposes for recreational but also educational park to introduce traffic activity and regulation for children. Therefore, the study trying to explain the model of customer relationship management implementation and image building of traffic park and its impact to increase the value itself as media to educate traffic activity and regulation fro children. This research uses multi case and qualitative method. Data collection through observation on both traffic garden, general interview, depth interview and expert judgment, and documentation. The result of analysis and interpretation of data founding related this research shows that the right of implementation of Customer Relationship Management and image hold the important role to increase function value of traffic garden as a traffic educational park for children. Recommendation for further research is to design with mix method research design both qualitative and quantitative. Further research can explore about how effective educational model for traffic Park and validate with the quantitative method.