Hoax cases and the strategy to overcome the issues conducted by food and drink companies are found through this qualitative research. The broken product packaging, Halal Certificate, contaminated product, lard and pork containing, absence of expired date and dangerous contents are the main cases. The information was spread through social media Face Book in form ov video, news, the written status, discussion group on Kaskus and E-mail, also smartphone applications become the media of spreading. The receivers' responses are questioning and doubting the products, analyzing the complicated cases, believing the information, being worried and boycotting to consume the products. The last they issued to the cours. In overcoming the critical image of the company, they mand efforts such as investigation, press conference, hotline service, confirming the product quality by the company, Indonesia National Agency of Drug and Food Control and Indonesia Ulema Council, personal interaction as well as court process.