Detail Inovasi Perguruan Tinggi


Tema: MARKETING
Judul: PENGARUH PERSONAL SELLING DAN SALES PROMOTION TERHADAP KEPUTUSAN PEMBELIAN LAPTOP LENOVO DI IT GALERI
Perguruan Tinggi: Sekolah Tinggi Ilmu Ekonomi Kesatuan
Jenis/sdm: dosen/0411077402

Tahun: 2015

Personal selling is Isale direct promotion is done in two directions and is considered more effective in marketing the product, because the final destination in a campaign to sell. Sales promotion is a direct inducement or incentive offers more value to a product on the sales force, distributors or consumers directly with the overriding goal of creating sales immediately. Purchase decision is the final step of a buyer to decide whether or not his Choice to take the products offered sellers,the data used in this study are primary data. Sampling was based on the formula slovin. Processing and data analysis using SPSS. Namely multiple linear regression and correlation. That the multiple linear regression equation obtained coefficients for the variables X1 to b_1 value = 0.555. This means that every increase of one point of Personal selling will lower the purchasing decisions of 0.555 points. Whereas the coefficient for the variable X2 for b_2 value = 0.426 means that every increase of 1 point of sale promotion will lower purchasing decisions by 0.426points.