Detail Inovasi Perguruan Tinggi

Tema: Procedia (Social and Behavioral Sciences) ISSN : 1877-0428 Vol 219, Februari 2016
Judul: The Effectiveness of Visualization the Logo towards Brand Awareness (Customer Surveys on Product “Peter Says Denim”)
Perguruan Tinggi: Universitas Widyatama
Jenis/sdm: dosen/0412128501#0417058702

Tahun: 2016

The companies are competing to create the product more creative and innovative. In product development needs marketing strategy to increase sales of the product by using logo. Logo is one of the effective identified and remembered by many people. Peter Says Denim (PSD) is one of the best global brand denim in Indonesia. Almost everyone at Bandung has known about PSD logo. This research is descriptive analysis and causal research by using a regression analysis, correlation, hypothesis testing with the t-test for partial and F-test for simultaneous. The result is visualization logo is effective and significant influenced on brand awareness.